For shops, marketplaces and catalogue pages

A shop every customer can read and use.

Install friendlyuse via script on your shop, product pages and checkout. Visitors adjust text, contrast, reading aids and controls themselves, without a theme rebuild.

From €19 a month · no credit card · live in minutes

What changes

More control for customers, less interference in your shop system.

Online shops have many dynamic parts: filters, variants, cart and checkout. The widget adds aids to these pages that customers control themselves, right away.

Product text gets read, not skimmed

Larger text, more spacing and more contrast make prices, sizes and delivery terms readable for older customers and people with low vision.

The way to checkout stays usable

Visible focus, keyboard navigation and a large cursor help with variants, cart and forms.

Your shop stays your shop

The script runs as its own layer. No theme rebuild, no replatforming, your design stays as it is.

The aids that matter here

Aids for category, product page and checkout.

All 25+ settings are included in every plan. These are the ones shoppers reach for most.

Text and font

Product names, prices and size charts up to twice the size, without breaking the layout.

Font sizeLine heightLetter spacingReadable font

Contrast

Light grey on white becomes readable, even on a phone in bright sunlight.

High contrastDark modeSepiaNight mode

Colour correction

Red and green in stock status, error messages and discounts become distinguishable.

Colour correctionGrayscaleBlue light filter

Keyboard and focus

Customers always see where they are and get through checkout without a mouse.

Highlight focusKeyboard navigationLarge cursor

Calmer pages

Sliders, animations and autoplay videos can be paused.

Stop animationsHide imagesMute sounds

Read aloud

Product descriptions and shipping information are read aloud on request.

Read aloudSpeedVolume

Dashboard and free scan

See which aids your customers actually use.

The dashboard shows sessions, session duration and feature usage per domain. The free scan checks one page of your shop against WCAG A and AA and emails you the report.

  • Sessions, session duration and feature usage per domain
  • Free scan of one page against WCAG A and AA, report by email
  • Visitor-based plans, the widget stays on during peaks

EAA and BFSG

The EAA applies since June 2025. The widget is one part, not the answer.

Since 28 June 2025 many online shops fall under the European Accessibility Act, in Germany implemented as the BFSG. It requires a shop that is accessible in itself. No widget can replace that. friendlyuse helps your customers from day one, and the free scan shows where to start in the code.

Read the guide →

Deadline

28.06.2025

Since then the EAA applies to many online shops and e-commerce services.

Technical yardstick

WCAG

The basis is the standard EN 301 549, which refers to WCAG for web content.

Microenterprises

Exemption

Service providers with fewer than 10 employees and at most €2 m annual turnover are exempt.

What friendlyuse does

  • Assistive controls for your customers from day one
  • Free scan of individual pages against WCAG A and AA
  • Usage statistics: which aids are used

What stays with you

  • Fix barriers in the shop code: labels, contrast, alt text
  • Provide information on your shop’s accessibility
  • Test critical paths such as checkout manually as well

Integration

One line of code. No relaunch.

The script goes into your theme, your tag manager or the header field of your shop system.

  1. Add your domainAdd your shop domain in the dashboard and generate the token.
  2. Insert the scriptEmbed the snippet in your theme, tag manager or CMS.
  3. Watch usageTrack feature usage and your visitor limit in the dashboard.
index.html<head>
<script src="https://app.friendlyuse.com/widget/widget.js" data-token="…" defer></script>
  • Shopify
  • Shopware
  • WooCommerce
  • Magento
  • Wix
  • Webflow
  • Custom build
Installation guide for your system →

Questions

Questions from shop owners.

More on the EAA, BFSG and WCAG 2.2 in our knowledge section.

Does the widget make my shop EAA or BFSG compliant?

No. No widget can make a shop legally compliant. The widget improves usability for your customers, the free scan shows barriers on individual pages. You fix them in the shop itself, ideally with a manual review as well.

Does friendlyuse work with my shop system?

Yes, as long as you can add a script to the header or a template. That covers Shopify, Shopware, WooCommerce, Magento and custom shops. A tag manager works too.

Will it slow my shop down?

The widget loads as its own deferred script and runs separately from your shop. Your pages render first, the widget after.

What happens if my shop has more visitors than my plan?

The widget is not switched off. You see visitor numbers in the dashboard and can change plans to fit.

Is my customers’ data stored?

Visitor settings stay locally in their browser. For statistics friendlyuse counts unique monthly visitors via a hash, without storing raw IP addresses.

Give every customer the help they need. Today.

Add the widget, scan your shop for free, 14-day free trial. Then from €19 a month.